====== Nothing Store Soho ======
{{infobox>
name = Nothing Store (Soho)
image = nothing_store_soho.webp | The Nothing Store in Soho, London.
Source = [[https://x.com/@its_adbo|@its_adbo on X]]
Address = 4 Peter Street, Soho, London, W1F 0AD
Opened = 10 December 2022
Retail Area = ~785sq ft across two floors
Services = Product sales - no in-store repairs.
Website = [[https://nothing.tech/pages/nothing-store-soho-london|nothing.tech/pages/nothing-store-soho-london]]
}}
The Nothing Store Soho is Nothing’s first permanent retail location. Situated at 4 Peter Street, Soho, London, the store offers customers a direct, immersive experience of Nothing’s products. It functions as both a retail space and a community hub, and has been the venue for a number of Community based events, such as the [[community:community_edition#phone_2a_community_edition|Phone (2a) Community Edition]] launch party.

====== Products & Offerings ======
The store stocks the full range of current generation [[:nothing|Nothing devices]], [[:cmf|CMF by Nothing devices]] and accessories, and official [[:merchandise|branded merchandise]] and [[merchandise:apparel|Nothing Apparel]].

It often also features products from partners, such as Teenage Engineering and Arc.

====== History ======
The store officially opened on 10 December 2022, marking Nothing’s first brick-and-mortar presence following several temporary pop-up installations, including in the [[kiosk|Nothing Kiosk]].

{{:locations:nothing_store_soho_graffiti.jpg| The Nothing Store Soho graffitied as part of the Phone (4a) Series marketing campaign. Source: [[https://x.com/nothing/status/2026251226703073362|@nothing on X]]}}On opening day, the first 100 visitors had the exclusive opportunity to purchase limited-edition, laser-engraved [[hardware:ear_series#ear_stick|Ear (stick)]] units in an event called [[community:community_events#physical_drop_events|#THE100]].((https://nothing.community/d/1387))

The store has undergone a number of design changes for different products and events, such as the wide range of in-store [[community:community_events#physical_drop_events|drop events]] hosted, and often features full-scale murals on the window for new product launches.

====== Architecture & Design ======
The store’s interior features an all-white palette and lightweight, modern design, reflecting Nothing’s transparent product identity.

The right wall features a 4,000-unit flip-dot display, inspired by retro information boards such as airports and train stations; offering live, animated graphics of products. The board has also been used previously to welcome community members to the store by name, and as a leaderboard for the [[software:community_widgets|Snake Game widget]].((https://www.theverge.com/2022/12/9/23501497/nothing-store-opening-announcement-london))

The basement area opens for product launches and [[community:community_events|community events]], and has been host to exhibitions, workshops and community gatherings, with different layouts and themes for each.